All about digital marketing and social media marketing training courses in Nigeria, training companies or agencies and benefits to organizations.

In simplistic terms, -digital marketing is the promotion of brands, products or services using one or more forms of electronic media (web or mobile). Digital marketing differs from traditional medium of marketing and it involves the use of channels and methods that enable individuals or organization to analyze marketing campaigns and understand what is working and what isn’t ,“ and in real time too, Digital marketing training gives the participants richer understanding of the foundations of the new digital marketing and social media marketing landscape and acquire a new set of stories, understand new concepts, and tools to help you digitally create, distribute, promote products and services online

Digital marketing and social media marketing training course methodology

Digital marketing training course is action learning and deliverable oriented. It includes short presentations by the instructor and the participants relevant to particular topics and completing own digital marketing plan using the participant workbook and their laptops. Full internet facilities will be provided for all participants.

Digital marketing training Course Objectives

By the end of the course, participants will be able to:

1. Evaluate the use of digital platforms in formulating a solid market strategy and identify appropriate business applications of each.
2. Recognize opportunities for using Search Engine Optimization (SEO) and Search Engine Marketing (SEM) to provide value to your company and benefits to your customers.
3. Set up Google AdWords and Alternativeadvert.com campaigns to enhance your organization’s engagement with customers and increase your company’s overall market share through social media marketing.
4. Apply the concepts of Google Analytics to investigate marketing channels and learn how to leverage them.
5. Launch a full digital marketing campaign to enhance the interface with customers, generate sales leads, and create brand awareness.

Target Audience

The course is designed for marketing and communications professionals. Upcoming digital marketing agencies and other individuals are organization who wish to gain a greater understanding of digital marketing, social media marketing, and the latest trends in online marketing management. It is also beneficial for experienced managers responsible for creating, developing and implementing marketing programs for their companies. Individuals who aspire to marketing and communications roles or who are looking to expand their knowledge of best practices in these areas are also encouraged to attend.

Target Competencies

1. On-line marketing
2. Digital marketing plan
3. Social media scheduling
4. Generating sales leads
5. Social media campaigns
6. High impact websites
7. Google Analytics

Course Outlines

1. Digital Marketing: Overview and Scope
2. Digital marketing versus traditional marketing
3. Google adwords campaign
4. Alternativeadvert.com campaign
5. B2B and B2C most ideal platforms:
6. Facebook
7. Twitter
8. LinkedIn
9. Business Blogging
10. Auditing your website
11. Search Engine Marketing (SEM)
12. Search Engine Optimization

Google AdWords

1. Setting up Google AdWords Campaigns Content Structuring
2. Finding and selecting the right Keywords
3. Campaign Setup procedure
4. Organizing Ad Groups
5. Optimizing Landing Pages
6. Bid Management
7. Analytics ,“ Measure and fine-tune

Google Analytics

1. Understanding Dashboard ,“ Audience | Advertising | Traffic Source | Content | Conversions
2. Taking decisions based on Analytics Reporting
3. Defining Business Goals and Objectives
4. Measuring Tools and Methods
5. Measuring your Site’s ROI
6. Introduction to Goal Conversion ,“ Tracking the Conversions
7. Tracking Social Media Traffic ,“ Advanced Segmentation
8. Tracking Phone Calls with Google Analytics
9. Integrating your Google AdWords campaigns into Google Analytics

Social Media Marketing: Full Engagement Campaigns

1. Overview and some brief statistics
2. Social Media Marketing Strategy

• Setting up Social Media Goals
• Be Selective
  • Find out where your targeted people connect
  • Popular Social Media Networks
  • Facebook Graph Search ,“ SEO for Facebook
• Knowing your Audience
  • Setting up Facebook Ads for your targeted demographics / their interests

• Setting up LinkedIn Ads for your targeted industry / prospects ,¢ Google Alerts ,“ Monitoring your brands, competitions, and industry trends using
• Hashtags ,“ Best Practices & Tools
• Inbound Marketing ,“ Overview and Methodology
  • Self-hosted Blogging ,“ Tips & Tools
  • Lead Generation
  • Ideas for Content Marketing
• Implementing Social Media/Engaging your Audience
  • Tips to write social media updates
  • Automating Social Media updates using Buffer
  • Creating & Editing Amazing photos for your social media update without knowing graphic designing/Photoshop
  • Scheduling your social media updates
  • Social Media Plugins to be incorporated with your website
• Measuring Success
  • Using Google Analytics to track performance
  • Bounce Rate, Time Spent on Site and Conversions!
  • Tracking Offline Conversions

How to register for any of our digital marketing and social media Our Courses in Nigeria

Call 08140806869, 07014038333