In simplistic terms, -digital marketing is the promotion of brands, products or services using one or more forms of electronic media (web or mobile). Digital marketing differs from traditional medium of marketing and it involves the use of channels and methods that enable individuals or organization to analyze marketing campaigns and understand what is working and what isn’t ,“ and in real time too, Digital marketing training gives the participants richer understanding of the foundations of the new digital marketing and social media marketing landscape and acquire a new set of stories, understand new concepts, and tools to help you digitally create, distribute, promote products and services online
Digital marketing training course is action learning and deliverable oriented. It includes short presentations by the instructor and the participants relevant to particular topics and completing own digital marketing plan using the participant workbook and their laptops. Full internet facilities will be provided for all participants.
Digital marketing training Course Objectives
By the end of the course, participants will be able to:
Evaluate the use of digital platforms in formulating a solid market strategy and identify appropriate business applications of each.
Recognize opportunities for using Search Engine Optimization (SEO) and Search Engine Marketing (SEM) to provide value to your company and benefits to your customers.
Set up Google AdWords and Alternativeadvert.com campaigns to enhance your organization’s engagement with customers and increase your company’s overall market share through social media marketing.
Apply the concepts of Google Analytics to investigate marketing channels and learn how to leverage them.
Launch a full digital marketing campaign to enhance the interface with customers, generate sales leads, and create brand awareness.
The course is designed for marketing and communications professionals. Upcoming digital marketing agencies and other individuals are organization who wish to gain a greater understanding of digital marketing, social media marketing, and the latest trends in online marketing management. It is also beneficial for experienced managers responsible for creating, developing and implementing marketing programs for their companies. Individuals who aspire to marketing and communications roles or who are looking to expand their knowledge of best practices in these areas are also encouraged to attend.
Digital marketing plan
Social media scheduling
Generating sales leads
Social media campaigns
High impact websites
Digital Marketing: Overview and Scope
Digital marketing versus traditional marketing
Google adwords campaign
B2B and B2C most ideal platforms:
Auditing your website
Search Engine Marketing (SEM)
Search Engine Optimization
Setting up Google AdWords Campaigns Content Structuring