Digital advertising business (Digital marketing) is a lucrative and popular industry to get into. In the United States alone, the industry is worth over $62 billion and about $3 trillion globally. Many people have aspirations of running their own businesses. And digital marketing is an industry scores of individuals are keen venture into.
Taking advantage of the over 180 million Nigerians will be an added reason for any business minded individual or organizations to think of starting a “digital advertising agency”. The world has gone digital that our smart devices are becoming our working partner.
If online advertising business is something you would like to do, read further the post is a perfect guide. By following these expert hints and tips, you can ensure that your new venture will have the best start possible.
Starting an advertising agency can be done with a modest investment and may be run out of a home office. Ad agencies make money in a number of ways, but you need to first decide what type of agency business you wish to operate. Traditional advertising agencies create slogans and advertising copy to be used in print, billboard, radio, web and television ads in return for development fees and expenses. Digital ad agencies deal strictly with web advertising.
They may still create the ad copy, but are specialists in SEO (search engine optimization) and keyword search tactics to get ads noticed and generate per-click income.
1. Decide what type of advertising agency you wish to run, and list the services you will offer. Larger agencies may offer a number of services, while smaller agencies may specialize in internet, print media, radio, television, signage or other visual advertising media.
2. Obtain a local business permit from your state tax certificate from your state’s business regulatory office and federal tax identification number from the Internal Revenue Service where necessary. There are no special licenses to operate an advertising agency.
3. Set up your office with computer, printer, phone, fax, furniture and supplies. Your office may be run from your home, but ensure that it is away from household noise and other distractions. A dedicated phone and fax line is recommended for professionalism, and you will require reliable high-speed Internet service.
4. Purchase a digital camera, photo scanner and graphic arts design program such as the ad and printing industry standard, Adobe Creative Suite (optional). You may choose to outsource your design work, but will have to pay design fees.
5. Purchase business cards, stationery, brochures and other printed marketing materials from your local printer. Endeavor to buy locally to establish business relationships in your town. If you wish to have a website, purchase a domain and hosting package, and publish your site.
6. Make a comprehensive list of local and regional businesses who may be interested in your services. Maintain the list on a spreadsheet or database program for reference and marketing purposes.
7. Contact television stations, newspapers houses, magazines and other advertising media offices to request rate cards. These sheets list the type and costs of advertising with their company. Some offers an average of 10 percent discount off adverts rates for agencies, but ensure inquire to be double sure.
8. Create and execute a Digital marketing or traditional marketing campaign for the companies on your prospect list. Your campaign may use elements of direct mail of marketing materials, emails and phone calls.
9. Become a members of local business organizations/associations, to network with other advertising practitioners and owners of advertising business and get your name out there. In the advertising business, relationships, visibility and creativity are the keys to getting your first account.
If you need help starting a digital marketing business in Nigeria and beyond, you can always count on us to provide you with the following
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