Planning to do search engine optimization in Nigeria or looking for best SEO companies in Lagos that offer SEO services, or just searching for the benefits of SEO to your business?
You’re in the right place because we have painstakingly put together all you need to know about the subject.
Do you know, There are over 1.5 billion websites on the internet, and it is increasing by the day, hence the need to include SEO in your digital marketing strategy, so your website can easily popup on the first page of Google search result page when your potentials customers and clients search for your kind of products and services.
Definition of Search Engine Optimization (SEO)
Search engine optimization is a methodology, techniques, and tactics used to increase the number of visitors to your website organically, by obtaining a high-ranking placement in the search engine results page (SERP) – including Google, Bing, Yahoo, etc.
SEO Is the Future
SEO is the future, and a must for every one business that will survive a very competitive business environment we are in today.
If you can do it yourself, do it or make time to learn how to do it, though SEO is complicated and tricky, and one of the reasons is because search engines like Google and others change their algorithm very often.
So I recommend you get an expert to do your SEO, and I will be glad to help you with your SEO services, so you can focus on your business, and doing what you know how to do best.
SEO Trends To Watch Out
Increase in featured snippets. It will ensure the content is valued more and website rank in the search engines. You need to create quality content which makes your website appears on the front page due to increased search.
The long-tail keyword will take over the one-word keyword as awareness increases on the search engines. Shifting to the long-tail keywords will make the results better and faster. In the past, its only one keyword which was used, but with the current trend, it is soon reducing.
Increasing the use of voice commands is high. Its time voice search is added in the mix. It has excellent benefits as many people are getting smart speakers and other apps installed on their phones.
Mobile-first indexing is taking over with Google emphasizing the use of the mobile-friendly website for ranking. When optimizing content, you need to be sure that it is visible to various screen sizes. It’s not late to optimize your website and ensure it has a responsive design for mobile users.
The rise of the local SEO is high as businesses strive to get listed in the local SEO by following consistent NAP. If your business is not listed, then you are missing opportunities in your locality.
Speed was, and stills remain a significant issue in SEO. However, in the future, this will get addressed, and pages will load within seconds. By the year 2020, this will be possible, with many website owners striving to decrease the load times.
The future of SEO lies in the quality of the content which gets shared in the search engines. The companies will be expected to share with the customers’ quality information, which would make the website rank. With quality content, it will ensure the pay per click has increased and thus makes the users informed.
Search Optimization Services
When you engage an SEO expert, any good SEO Service provider will be able to provide the following services to you, which would guarantee your website rank and also increase traffic.
Audit & Status Reports
Every SEO company should offer an SEO audit to identify online challenges that affect the business website. You need a team of specialists who will be able to diagnose the problem and provide the necessary solution.
An SEO agency will evaluate your website from the SEO perspective and ensure your current strategy excels and, if possible, gives some improvements. Many people think with the free SEO audit tools, they can resolve the problem, but the truth is that the specialist will provide more insights.
The overall strategy which could be adopted should be tailored to meet the needs of your business: audiences or brand.
Regular reports will be issued by SEO services by ensuring there is transparency. You should always choose an agency that is reliable and trustworthy. Status reports will ensure your business get full insightful
Analytics & Search Console
It’s also commonly known as “keyword” where it dwells on the selection of the keywords when creating content. Each company is expected to build incoming references and links to the website, which would help the website to rank.
An SEO services agency will help craft a useful keyword which will ensure there is a significant search engine. After the selection of the keyword is made, it will follow an effective SEO campaign.
The search Console Search Analytics page will help to show all the keywords search queries. A keyword will be used in ranking the website on the front page. In addition to that, the Google Console will ensure there is good optimization of the website, thus promote visibility.
On-page optimization is a critical component of SEO services. With proper on-page optimization, Your SEO agency will only ensure there is the optimization of the features of your website for the search engines.
For example, it will include updating titles tags, creating a sitemap, analyzing speed, design, and also usability in your site to ensure your site ranks. It’s a significant aspect of SEO services, and no agency can afford to miss this service.
The SEO agency should ensure they understand the current approach, which is adopted by the business. On-page optimization will focus on ensuring all the content and other aspects have been factored in to give more information about a particular page.
When investing in SEO services, this one great package which you should ensure its included. It refers to the optimizing factors which are outside your website and influence ranking in the search results.
An SEO company will ensure the website adopts all the strategies relating to off-page, for example, blog marketing, link building, social bookmarking, and other elements.
A backlink profile should be considered because it would influence ranking. All the linking website should be qualified to ensure the prominence websites ranks. Your expert will be able to identify all the possible links which are unique to that business.
Local SEO will ensure there is good optimization to promote business visibility in your locality. For instance, people would search local businesses using various search engines, and your business needs to be on the list.
Your SEO agency will ensure your business has been ranked on the Google maps. After the presence of the company on the map, it will increase the map rack, which will have a significant influence on the sales, which are made by the company.
Increasing business visibility in the market would ensure all the products and services reaches all the consumer who needs your products and services. Also, this will help the business gather all the information which is needed from the relevant links.
It’s all about ensuring that your products page appears on the top organic search results. Your SEO agency will ensure that your business grows its website and have a good backlink for then product page to rank.
The process will include involving a technical SEO expert who will restructure the website to have good traffic. Customers in the market will be interested in a fast page, and this will be made possible by the technical team.
After the site structure gets established, it will then follow for the on-page and auditing done to ensure the website has all the elements to facilitate increased traffic. The last step will be identifying the keywords which rank, thus promote the conversion on the site.
SEO blogging is essential, and there is a need to have good optimization for your web page. You should ensure that your website is visible, especially to the users who are entering keywords that match with the product on the search engine. Your SEO company will ensure all the optimization has been done, thus making the link rank.
SEO Technical Services
Technical SEO ensures there is proper optimizing of the website for the indexing phase. With a technical expert, he will ensure all the search engines have adequate interpretation and also indexing without any challenges.
Improving the level of experience on the website will ensure the users review the website positively. Businesses should ensure the website is friendly to allow people entering keywords to interact with the system effectively.
Having a good structure will ensure Google can find your web page and be more productive, thus guarantee a good experience. All the SEO companies know as to what is needed to build a website that ranks and will be willing to assist the business.
Social Media Profiling
Social media is an essential tool that could be used to influence SEO. It will help rank in the social engines. Social profiles will influence the content, thus influence search results. Social media profile is also known as the top results.
Every business should put more focus on social media because it will influence business growth. With useful social media profiling, it will ensure the company increases its visibility to the customers in the market. The collaboration of the SEO and social media would ensure your website remains on the front page.
SEO copywriting is one of the growing online writing, which will ensure there is a good selection of key phrases. These are the target words that will ensure the search box produces all the needed information.
It ensures all the online content rank in a more effective manner, which will increase in search results. Copywriting will ensure there is increased traffic, thus promote visibility in the market. SEO agencies should ensure all the key phrases and keywords which get selected ranks in search engine optimization.
4 Reasons Businesses Should Engage SEO
Its Present-Day Trend
Every business should engage SEO because it’s the current trend in many companies. We are in the 21st century where technology has evolved, and companies no longer use traditional outbound strategies.
If your business fails to engage in SEO, it will lose the market share as customers will consider those businesses on the Google Search Result Page. You should not allow your business to lose customers because of something important, like SEO. Engage an expert, and he will ensure your business is on the front page.
It will influence the buying cycle
Customers usually do their research, especially on the products and services on the market, thus influencing their buying habits. If you are using SEO tactics, it would be possible to influence such customers, especially if they are internet users.
In addition to that, you can use SEO to create more awareness for the customers, thus influence the buying cycle. It’s a game-changer which every business should be concerned with to promote the buying cycle in the market.
It Will Bring More Opportunities To Business
With high-quality SEO, it will help the company get access to new opportunities, which will have a significant impact on the growth of the company. For instance, the business can increase new market share from SEO. In addition to that, the business will be able to boost its brand awareness, which is an excellent opportunity for the company.
A business would reap big from SEO due to brand understanding in the market. For instance, if the company is new in the market, it would get a first-page ranking, which would increase the sales made.
The Rise In Mobile Bandwidth In The Market
The amount of traffic delivered to mobile devices is growing, which gets attributed to SEO. People are no longer using the laptop to search for content online, which necessitates the need to have SEO in your business.
Mobile usage is gaining momentum, and therefore, every business should mind about creating an effective SEO technique that would ensure the business ranks.
Because over time, it will reduce your advertising budget drastically and save you money that can be channeled to other things. In the past, the business could allocate large amounts of money on advertising, which did not guarantee returns.
People tend to trust those businesses that popup on top of the first page of the Google search result page, it does not matter if you offer better service or not, or your businesses are older.
It is said that if you cannot beat them, you should join them! If you believe you have unique products or services, you own it to your potentials customers/clients to at least be present on the first page of the search engine result page, so they can find you when they search and subsequently patronize you.
9 Benefits of SEO to Businesses
SEO Targets Quality Traffic
The inbound marketing strategy will be the most significant benefit that the business would derive from SEO. It will ensure that your audience finds quality content which they need to hear.
Traditional methods have been termed as interruptive ads, but with inbound strategy, it’s more customer-centric. A consumer will find his time and research about your product or services, which makes the process friendly.
SEO Attracts More Clicks Than Pay- Per Clicks
Research indicates that 71.33% of the searches result in a click on an organic result on the first page. Most of the users trust Google algorithm, which makes SEO to be more preferred as compared to PPC. Most of the clicks which are made for any given search go to an organic result.
It Helps Keep Up Competition
Every business has competitors, and each will strive to be on the top. However, with the help of the SEO, it will ensure your company gets ranked on the front page, which increases the visibility.
SERP will ensure your website ranks, and the customers understand the products or the services which you offer. With higher organic ranking, it will also keep your business above your competitors.
Invest in SEO services, and you will never regret it since your business will get the best visibility needed to boost sales. Enquire on the SEOs agency around you who will provide all the services which you need.
SEO Leads To Better User Experience
User experiences are more important, and you can achieve this by optimizing your website to improve the experience. In addition to that, you can provide your audience with quality content to keep them updated.
Also, include photos and videos on the content to ensure your audience understand information better. To maximize the user’s experience, you need to make your page mobile-friendly as well.
SEO Would Result In A Higher Conversion Rate
With a good ranking of your site on the search engine, it will guarantee you high conversion rates. Every business is interested in increasing the visibility in the market for the customer to learn about the products and services, and this will be made possible.
Your target audiences will be learning about you if you maintain your position on the front page. More customers continue to learn about the products and services through the search results.
Brand recognition in the market is more important since it creates a high possibility of the customers making deals with the business.
SEO Helps Build Brand Credibility
By ranking in the first or the second position, it would give the customers a good picture of the top players in the sector. By leading it clearly shows that your brand is more popular, and people have explored you more.
When the customers search you on the second page of the search results engine, they will develop a perception that you are not known or a new player. It will create a negative image from the customer perspective, which would affect the conversion.
SEO Is A Long Term Marketing Strategy
It takes time for the websites to ranks on the front page, and this is a similar effort that would be taken to pull you down. It’s a long- term marketing strategy that could be adopted by the business and increase sales made.
For instance, it will take a minimum of six months for a website to maintain optimal ranking. It can only get changed if your competitors in the market boost their SEO strategies or Google algorithm changes. It’s a clear indication that it’s not possible to pull down search rankings hence making a long term marketing strategy.
It Will Help In Brand Awareness
Brand awareness refers to the extent to which your target market will learn about your brand. When the business launches a new product or services, you need to updates your customers, and it will be made possible if you engage SEO.
Search Engine Optimization will ensure that your products are easily found on organic search. As you remain at the top, it would make all the internet users see you more. In addition to that, it also increases the chances of your link to be clicked.
It’s Cost-Effective To The Business
The business desires to increase the profit, which is realized by the company by reducing the cost of the operation. If you compare the cost the business will accrue on online marketing with other forms such as PPC, its relatively cheaper.
SEO will provide a good return On Investment while, on the other hand, PPC would need more revenue, which could be used in other projects in the business. SEO stills remain the best option, which the company would have when it comes to online marketing.
To Sum Up
Investing in organic SEO is the best decision which the business would ever make. Because properly done search engine optimization will influence the traffic and ensure your website rank. As a business, you should make good use of the current technology and other innovations to help your business increase visibility.
Every business will need unique SEO techniques to prosper; hence, there is a need for the SEO agency to have a better understanding of the business. Implementing strong, quality SEO will have a significant impact on the company and thus will increase the market target.
You can also call me on 08140806869, 07014039333 if you have any questions or for free consultation.