Online marketing agency in Nigeria and top advertising companies in Lagos

How to Advertise Online In Nigeria

Online marketing agency in Nigeria and top advertising companies in Lagos

Online Marketing Agencies in Nigeria functions as a marketplace for all forms of online marketing. Digital Marketing agencies in Nigeria are increasing by the day because of the massive role it places in the advertising sector of Nigeria.

Call 08140806869 or 07014039333 for free consultations

Online Advertising agencies in Nigeria have come to stay with the way world commerce is increasing daily.

Everyone needs to advertise one product or another since the world has tilted from the local market stores to online marketing stores therefore, people need to reach their customers online; hence the need for online marketing agencies.


OnlineMarketing agencies in Nigeria have a huge role to play in taking businesses from obscurity to limelight. Digital marketing brings your clients to base faster to you than any other means of advertising.

In this article, I will list out top Digital Marketing agencies in Nigeria and the pros and cons associated with Digital marketing agencies in Nigeria.

There are Digital Marketing agencies that work with small businesses and give massive results for less.

Digital marketing agencies that work with small businesses are dedicated to producing the highest quality results on a modest budget, without losing the quality that you’d get from an enterprise-level digital marketing agency.

Digital marketing for small businesses includes website design, social media, online advertising, email advertising, SEO, and more. This can be extremely confusing to small business owners simply looking to attract more visitors to their website. Some of the Digital Marketing agencies are:


  1. Alternative Adverts

Alternative Adverts is one of Nigeria’s leading online marketing agencies, and their ad server has become part of Africa’s largest indigenous online advertising platforms. Over time, it has become one of the most visited advertising agency websites in Nigeria and the whole of Africa according to web statistics platforms like Alexa and Google analytics.

Since they started operation almost 10 years now, they have created innovative solutions in the advertising industry that has made marketing and advertising a lot easier for SMEs and presented them as an influencer in the advertising and marketing industry. And they have many awards to attest to these facts.

Being one of the most sought-after digital marketing agencies in Nigeria, they have helped thousands of businesses of different sizes to maximize their advertising budget and increase sales and profits.

(2)  Amplify (Marketing Agency)

Amplify is a digital agency that is bridging that gap between Marketing and Technology by creating solutions that help businesses fully reach their targeted audience.

The team at Amplify is made up of digital marketers, technology enthusiasts, designers, social community managers and innovative and creative change-makers using technology to create more memorable digital experiences for brands across the African continent.

(3) Anakle (Marketing Agency)

Anakle is a digital agency, building experiences for online and offline audiences. Services offered by Anakle include Digital Marketing, Social Media, Digital Strategy, Web/Mobile App Development & UX Design.

The team at Anakle specializes in developing strategy and executes campaigns for clients and agencies. The technology team has executed application development and user experience optimization projects for top brands across Africa.

(4)  Bytesize (Marketing Agency)

Bytesize is a full-service digital communications agency in Nigeria that combines consumer research, creativity, and insight to transform your business.

The digital marketing agency is specialised in delivering precise strategic thinking and digital marketing direction that can turn your rapidly concept from vision to reality.

(5) CKDigital (Creative Agency).

CKDigital is a digital creative agency on a mission to help businesses succeed through exceptional digital services, focused on results. CKDigital is made up of a team of professionals passionate about what they do with a culture of excellence. CKDigital works with brands of different sizes – multinationals, SMEs, and start-ups.

(6) Cregital (Creative Agency)

Creative Digital Agency based in Lagos Nigeria. Cregital helps brands and businesses make digital and smart impressions. Cregital reduces the bureaucracy found at traditional agencies by working closely with clients to understand their business objectives and help them grow within their budget.

(7) Dodo (Design Agency)

DODO is a creative agency that helps businesses stand out in the market. Through human-centered processes, this design agency helps brands build unique experiences for customers. Services offered by DODO includes – Brand Strategy and Identity Design, Print and Packaging Design, Website Design (UX and UI Design), Customer Experience Design, Digital Marketing, Customer Research, and Data Visualization.

(8) Ellae Creative (Creative Agency)

Ellae is an energetic and talented creative agency based in Lagos, Nigeria. The agency blends intelligent creativity with a sincere collaborative approach, consistently delivering powerful results through brand, communication, creative and other digital channels for clients. At the heart of Ellae is a team of creative and strategic professionals, all sharing in the same creative passion, philosophy, and firm belief in the power of great ideas.

(9) Intense (Marketing Agency).

Intense is a digital marketing & social media management agency. Intense helps you reach more customers and increase sales using digital marketing and social media. Services offered by this digital agency include; Digital Marketing, Social Media Marketing, Search Engine Optimization, and Product Design.

(10)  Wild Fusion (Marketing Agency)

Wild Fusion is the leading digital marketing agency in Nigeria. It is the first certified partner of Google Adwords in Nigeria and has its offices based in several places in Africa, including Accra, Lagos, and Nairobi.

They are dedicated to offering a wide array of marketing services which include Brand Strategy, Media Services, Content Production, Social Media Marketing, PPC Advertising, Digital Marketing Strategy, Mobile Marketing, Creative Development, Web Analytics, SEO, Customer insights and Training.

As a small business owner, there are a few things you should look for before you hand over your marketing or branding campaign to an agency. You should also make sure that they are well equipped in areas that can help small businesses grow, like SEO and PPC, and explain areas that you might not understand.

You should also make sure that they commonly serve small businesses. There is quite a difference between digital marketing agencies that serve small businesses and those that serve enterprise businesses because they both require different kinds of attention and use different strategies to reach their goals.


1. Website Improvement

Successful digital marketing relies heavily on a high-functioning website. Your website is second to none as far as effective digital marketing is concerned. It can make or break the success of your campaigns. A poor website usually equates to poor sales performance. It should be aesthetically pleasing, fast-running, mobile-friendly, and easy to navigate. Of course, we could write an entire piece on each of those necessary attributes! For now, know that investing in your website design is sure to improve sales figures.

  1. Content Marketing

Content has been king for a long time now. And, despite all the complex changes to search engine algorithms, it remains just as important. Though video content is all the rage these days, blogs remain one of the more reliable forms of content to leverage.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience and, ultimately, to drive profitable customer action. Content marketing enables you to educate, inform, and inspire your target audience to take a specific action. Either to join your mailing list or to subscribe to your products and services.

Search Engine Optimization            
Search engine optimization increases the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.

SEO is a cornerstone of digital marketing.

Content marketing, for instance, relies upon it.

There’s no point investing time, money, and effort in a website and content that doesn’t rank in Google. SEO is the process of formatting it in a way that helps search engines crawl, understand, and therefore rank it accordingly.

4. Social Media

These days, social media plays a vital role in digital marketing agencies in Nigeria. Billions of people use it every single day. That creates one ginormous potential audience base to tap into. You can guarantee that your target customer hangs out on one platform or another.

There are lots of platforms and a lot to learn. Each one is different, with user demographics and effective strategies both varying between them. Start by identifying one platform that your audience uses and learn it inside out.

The impressive targeting opportunities for social media ad platforms make it an incredible means of driving sales.

5. Google Ads (PPC)

No post about digital marketing is complete without mentioning Pay-Per-Click (PPC) Advertising, and in particular Google Ads.

As you know, Google’s a behemoth of the internet. It receives more than 40,000 searches every single second! That, according to the same source, amounts to 3.5 billion searches every day.

Showing up on Google is one sure-fire way to generate new business (be it online or in-store).

Now, we’ve already noted the value of showing up organically via content marketing and SEO. Google Ads provide a way of buying your way to the top.

You bid a set amount of money (per click) for the ad to appear in somebody’s search results. You pay a certain amount of cash every time someone clicks on it. High-quality ads for less competitive search terms are cheaper.

6. Google My Business

Here’s a quick and easy way to boost exposure and, potentially, sales. Google My Business allows you to create a business listing for free. Set it up, earn some reviews, and your company will appear in Google searches and on Google Maps.

Physical stores arguably benefit most. Think about the benefits in terms of driving foot traffic to your store. Everybody uses Maps these days; appearing in somebody’s search gives you the chances of earning their patronage. As far as free digital marketing endeavours go, it doesn’t get much better. You can expect boosts to revenue with minimal effort.

 Email Marketing

Emails have been a cornerstone of marketing for decades. They’ve been used to drive sales since the dawn of the internet. These days, many people claim its dead. More advanced marketing efforts, like chat bots, supposedly render email old news.

In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. It creates tailored marketing campaigns for each segment of your audience to help advertise products and services in efforts to efficiently and effectively engage new customers.

  1. Marketing Automation

Automation is a buzzword in marketing these days. Thanks to advances in technology, the laborious marketing tasks of old can now be done by clever computer software instead.

There are manifold benefits to automation. Our automation tools, for example, can track how leads have been generated, how they interacted with a website, and allocate lead scores accordingly.

Even better, they then learn from that data and direct relevant and personalized content to the prospect. That all helps you understand behaviour through the sales funnel and drive conversions in the process.

Reputation Management

When your prospect Google your business name, what information do they see about your business? Online Reputation Management Solution helps individuals and businesses have a positive online perception.




Digital Marketing Agencies in Nigeria are yet to pay attention to some rules that are changing in the world of marketing, but there are some things that are still staying the same. Digital marketing is something that cannot be ignored, but the processes used to reach people over the internet or through other digital outlets is very similar to successful traditional marketing efforts. That makes it very easy to implement a digital marketing plan right now.

On the other hand, there are specific resources, platforms, and processes you may need when considering digital marketing for your next outreach effort. If you don’t have them, then you may wind up spending money without actually reaching your targeted demographics.

Before stepping into this world, the pros and cons of digital marketing should be considered so you can gauge the level of involvement you need for your next campaign. Here are some of the key points to be considered.

Pros of Digital Marketing Agencies in Nigeria?

  1. Cost of Digital marketing agencies in Nigeria is low
    If you’re running a shoestring budget, then you can’t beat what Digital Marketing agencies in Nigeria will provide for you. Some platforms can even be operated for free if you’re willing to put in the sweat equity to get results. Even if you’re paying professionals for your digital marketing efforts, however, the costs can be up to 50-75% lower than other marketing efforts with the same potential outreach.


  1. Digital marketing agencies in Nigeria can access a massive audience.
    The issue you have with traditional marketing efforts is that you must target a generalized demographic. You can target TV viewers, for example, or radio program listeners or magazine readers. Direct mail can reach a specific zip code or neighborhood. Digital marketing, however, can reach an entire globe. There is no limit to the scope of this process. As long as someone is connected to the internet in some way, you can reach them with a marketing message.


  1. Digital marketing agencies in Nigeria caters to multiple demographics simultaneously.
    This might be the biggest advantage you receive when implementing a digital marketing plan. No matter how specific your targeted demographics happen to be, you can have your message reach people within that group. Gender, age, socioeconomic status – virtually everyone is online or can connect to the internet on a regular basis today.


  1. Digital marketing agencies in Nigeria is fast – like super ultra fast.
    According to Statistic Brain, the average attention span for someone online right now is 8.25 seconds. For the record – that’s shorter than the attention span of a goldfish. It’s a good thing then that digital marketing agencies is fast enough to keep up with these shorter attention spans. One status update, one helpful post, or one responsive comment is all that is needed to get your branding message to the top of a prospect’s mind.


  1. Digital marketing agencies in Nigeria reaches decision-makers.
    About 2 in 3 adults who have access to the internet and regularly use blogs, social media, and other online communication tools consider themselves to be the decision-makers in their homes. This means you get to reach the people who decide how to spend their money instead of reaching only the people who need to ask someone else if they can buy what you’re offering.
  2. Digital marketing agencies in Nigeria creates brand interactions.
    Business transactions will always involve two components: how well you can solve a problem and how deep the relationship is you have with a customer. Digital marketing encourages brand interactions, which helps you to build up effective relationships. As long as your products, services, and digital marketing efforts offer a strong value proposition, you’ve always got an opportunity to make a sale.


  1. Digital marketing agencies in Nigeria offers you an opportunity to expand your customer service.
    One of the biggest complaints customers typically have about a brand or company is the lack of customer service they receive. If you’re on Twitter, Facebook, or quickly respond to emails that are sent, then you can get ahead of certain issues that might come up during the sales process. This can help to eliminate some of the negative feedback that might head your way and eventually damage your online reputation if it happens frequently enough.


  1. Digital marketing agencies in Nigeria creates higher levels of brand loyalty.
    Relationships create loyalty. Loyalty creates repetitive business opportunities. It is far more profitable to attract repeat customers than it is to constantly reach out to first-time buyers. Digital marketing can help you establish the loyalty that you’ll need to solidify your business presence.


Cons of Online Marketing Agencies in Nigeria?

  1. Digital marketing agencies in Nigeria can consume a lot of your time.
    According to data compiled by Social Media Today, more than 60% of digital marketers report spending at least 6 hours per day on their digital marketing efforts. About 1 in 3 digital marketers say that they spend 11+ hours working online every day. This means it may not cost a lot to get a marketing campaign up and running from a financial standpoint, but you’ll need to make a solid sweat equity investment.


  1. Digital marketing agencies in Nigeria sometimes creates negative public reactions.
    Digital marketing will attract plenty of people within a targeted demographic. The only trouble is not every person is going to have a positive response to your efforts. There will be negative responses, especially from people who may feel like your brand has wronged them in some way. There are trolls that may work to destroy your brand reputation because it’s “fun” for them to do. Scammers, spammers, and other trouble is lurking out there as well. You’ve got to have a thick skin when you’re working online today.


  1. Digital marketing agencies in Nigeria sometimes takes control out of your hands.
    Sometimes this can be a good thing because your campaign goes viral and you end up receiving a lot of unexpected exposure to your brand message. It can also be a bad thing when someone takes your marketing campaign, publishes negative content about it, and their post ends up going viral. You really can do everything right and still discover that your brand reputation has been tarnished at the end of the day.


  1. Digital marketing agencies in Nigeria can make it difficult to determine your ROI.
    Only 1 in 3 digital marketers report that they can reliably measure the results they receive from their digital marketing efforts. Another 1 in 3 digital marketers say that they don’t know if they are measuring their metrics or Key Performance Indicators correctly. The other digital marketer in that group of 3? Yeah – they don’t even know how to measure their ROI. This is an area you’ve got to get sorted out before you get your campaign up and running.


  1. Digital marketing agencies in Nigeria sometimes takes control out of your hands again.
    When you are working online, you are relying on the services of others being reliable and accessible. If your digital marketing efforts revolve around Facebook and that site has a prolonged outage, then your campaign has a prolonged outage as well. It is far too easy to put all of your eggs into one basket to save some time when running a campaign, but that can backfire in a big way.


  1. Digital marketing agencies in Nigeria campaigns are very easy to copy.
    It literally takes two clicks of the mouse to copy information from your efforts is to trade out one logo for another one. You must remain vigilant when marketing online to make sure that your efforts aren’t being used against you by your competitors at the end of the day.
  2. Digital marketing agencies in Nigeria can get lost in the online white noise that exists.
    People are inundated with information today. This causes many people to either skim information or to completely ignore it because they are feeling overwhelmed. If your campaign feels like internet advertising, you might find more people are ignoring what you have to say just because they have information fatigue.


These pros and cons of digital marketing agencies in Nigeria shows the importance of digital marketing agencies as well as the flaws that might be associated with these agencies. But despite the flaws, you cannot disregard the pros which is way larger and cannot be disputed.

Digital Marketing Agencies in Nigeria is fast rising and a lot of business owners are already benefitting largely from these agencies.

The agencies have been trained with the right tools to make business more visible to potential buyers.

Therefore, if you are a Nigerian and you need the fastest means to get potential customers and clients to patronize your business, then you need to reach out to the digital professionals to skyrocket your business.


Call 08140806869 or 07014039333 for free consultations

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