DSTV Nigeria advert rates and cost of advertising on TV stations in Nigeria, and DSTV rate card 2019/2020

DSTV Nigeria advert rates

DSTV Nigeria advert rates and cost of advertising on TV stations in Nigeria

Perhaps you’ve arrived here because you’re considering the cost of advertising on TV stations in Nigeria or maybe you currently use TV to advertise your business, but need a little help with an idea of costing and how best to plan your budget?

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DSTV Nigeria advert rates and DSTV rate card 2019/2020

ChannelSpots (30secs)Rate (Naira)

Value

1. AM Showcase (DStv)

15

N160,000

N2,400,000.00

2. AM Urban (DStv)

15

 

N120,000

N1,800,000.00

3. AM Yoruba (DStv)

10

 

N100,000

N1,000,000.00

4. AM Igbo (DStv)

10

 

N100,000

N1,000,000.00

5. AM Hausa (DStv)

10

 

N100,000

N1,000,000.00

6. AM Yoruba (GOtv)

20

 

N70,000

N1,400,000.00

7. AM Family (GOtv)

20

 

N70,000

N1,400,000.00

8. AM Epic (GOtv)

20

N60,000

N1,200,000.00

Exposure Value

120

N11,200,000.00

 

 

 

The cost of advertising on TV can seem both confusing and expensive but it is one of the best mediums to advertise your business or product and reach a wider audience.

The cost of advertising on TV stations in Nigeria depends on so many things and I will list them in this article. Whether you’re a small brand, a new business or an established company, we can talk you through your options and get you up and running.

Let’s take a look at the costing example below as a starting point. It covers regional costs and some National Digital channels. It’s followed by a few suggestions to consider when budgeting and best of all, a quick look at how a TV advert can actually cost you NOTHING! 

THE COST OF ADVERTISING ON TV STATIONS DEPENDS ON THE LENGTH OF THE AD.

The cost of advertising on TV stations depends on the length of the ad, who produces the ad, the markets in which it airs – as well as how many times it has been aired – all determine how much television advertising costs.

Commercials aired in local markets range anywhere from a few hundred dollars per ad, up to several thousand dollars, if the ad airs nationally.

The length of the ad also influences the price. A quick, 10-to-15 second ad will be less expensive than a 30- or a 60-second ad. Most stations are offered shorter commercials to follow a faster-paced society with a greater number of ads during a show than were shown several decades ago.

 

The Number Of Times Your Ads Will Be Put On Air

Local television stations usually have an in-house production company that can write and produce advertisements with their own marketing team.

The local stations can also help to figure out which demographic would benefit most from your ad, and from there, the number of times your ad should air.

Often, they will create the ad for a nominal fee or even for free – the catch is that you have to sign a commitment to pay to air the ad for a certain amount of weeks or months. But if you were already planning on a marketing blitz, this may be cost-effective for you.

 

Choosing an Appropriate Airtime

Choosing an appropriate time depending on what you are advertising, so it can get to the right audience.it can be aired after dinner but before bed, and people are most available and willing to watch television.

It’s loosely defined as between 7:00 pm and 10:00 pm, Central Time or it can run earlier or later, depending on your local market numbers for its 6:00 p.m. and 10:00 p.m. news shows. This is when running TV ads is the most expensive.

Ads during the early evening run are usually higher because of the large viewership. The price drops dramatically during the day to a low of a few hundred. Airing during highly rated syndicated shows will put you at the higher end of the going rate.

The Time of Year

When planning to invest in television advertising, then January is your time to do that. Stations are coming off of heavy holiday expenditures and they’re hungry to generate revenue.

Ask them to wheel and deal, and you can come away with a comparative bargain. Some stations offer 3, 6, and 12-months contracts, and they will discount you anywhere from 5 to 10 percent, if you sign with them during the rest of the year.

So it is in your best interest to bargain for deeper discounts during the first part of any new year.

So how much does television advertising really cost? It depends on your markets, your airtimes, and your needs. The great news is that stations are always ready and willing to work with your budget and your needs, so there is no reason not to market yourself fully.

The cost of advertising on TV may vary depending on different aspects. In order to understand how much does a TV ad cost, you need to make sure you know the features you want it to have.

The length of TV advertising is an important factor that will definitely influence the final cost.

TARGET OF THE ADVERTISEMENT

Now, the next thing to understand is the target of the advertisement. Television advertising costs are different for different targets. This is another important factor that may cause the cost of the advertisement to change.

So, how much does a TV advert cost for a specific time of a day? It ranges to cost higher early in the mornings, this is when people get up to go to work. Also, after 5:30- 6:00 PM, when people return from work. In these cases, the costs may range differ.

How much does a TV commercial cost for a specific demographic of viewers? This may vary since different age groups are interested in their specific TV channels, which have their specific costs.

Now the range to this factor would be hard to provide, but I would say it also can range to as low as $200 and as high as $2000 or more.

If you are looking to advertise this website you need to make sure you run the ads at the right time. For example, TV ads between 9am and 5pm Monday to Friday may not be the best for this site.

Radio ads between 6 am and 9am would be much more effective. Drive time is ideal for advertising to workers.

Honestly though, I believe your money would be better spent (assuming you are talking about promoting this website) on more direct marketing, I believe you would get a higher ROI.

 

DSTV NIGERIA ADVERT RATES

DStv Nigeria advert provides a broad spectrum of entertainment and information. DStv works on the awareness that we are all individuals and that no two people are alike. DStv Nigeria advertising offers customers various bouquets to suit their needs and their pockets.

 

Multichoice has announced price increases for its DStv Nigeria Advert rates for 2020.

The group’s Premium package has seen a marginal increase of 1.2%, or R10, taking it to R819 per month. The Access Fee has also increased by a small amount, 5.3%, to R100.

DStv Compact has no price increase, and DStv Access sees a hike of 4.8% to R110 per month.

“We want to continue making DStv affordable and accessible to as many South Africans as possible, by providing the best local and international content have come to love anywhere, anytime,” said Mark Rayner, CEO of MultiChoice South Africa.

The updated fees, will take effect from 1 April 2020

The DStv price hikes come as South African consumers find themselves under economic pressure. When it comes time to cut costs and save money, entertainment packages are some of the first to go.

A recent poll run by BusinessTech found that around 13% of South Africans were willing to cut access to services like DStv to cut costs each month.

This was the same level as those willing to cut down on use of domestic workers, and cutting back on travel and holidays.

DSTV Nigeria Advert rates Packages and Bouquets Price List for 2019

Although, the price varies. This initial charge will cover the cost of the satellite dish, cables, DSTV decoder and other installation charges with a 3 months subscription access.

DSTV Access Package Cost  – Over 45 TV channels which are mostly local and international TV channels are offered in the DSTV Access bouquet.

Local channels in Nigeria like SilverBird, AIT, NTA i, Channels and International channels like Africa Magic, Aljazeera, SuperSport BLITZ, E Entertainment, etc are also offered on DSTV access bouquet.

Channels like BBC, CNN and MNET channels are not available as when writing this post.

DSTV Family Package Cost – As the name implies, DSTV Family bouquet was created with the family in mind. Often known to be the most popular DSTV package in Nigeria, especially in homes.

It gives you access to all DSTV Access channels with other additional channels such as Euro News, CNN, Mnet Series, Cartoon Network for kids, Channel O, Africa Magic, ESPN Classic with over 55 digital TV channels in this package. Note that HD channels are not included in the DSTV Family package.

 

DSTV Family also offers all DSTV 24 available Audio services which include: Voice of America (VOA), BBC (3 channels), Star FM, RAI radio, Ray Power FM, etc. With an installation cost of N24, 900 that gives you 3 months free subscription, a dish, and a standard decoder.

 DSTV COMPACT PLUS PACKAGE COST

As said in the introduction of this post, the DSTV Compact Plus bouquet gives you all DSTV Compact channels with two sports channels as an addition.

These sports channels include SuperSport 7 and SuperSport 10. This package offers Sports lovers wider access to different kinds of premium sports against the expensive DSTV Premium bouquet.

Sports like basketball, golf, tennis, motorsport, Spanish La Liga e.t.c are available for those who subscribed to the DSTV Compact bouquet. You would also be able to watch 90% of the English Premier League matches if you are an English football lover.

DSTV PREMIUM PACKAGE COST– DSTV Premium package is the full package that gives you access to all available DSTV SD/HD video, and all audio channels.

This particular package is the best as channels exclusive to DSTV Premium package are Mnet Movies 1 & 2, History Channel, SuperSport 3, Discovery Channel, Boomerang, and all HD channels, and much more.

DStv Nigeria price increases for 2020

MultiChoice has announced its DStv subscription price changes for 2020, which includes a hike in Premium and Compact Plus subscription fees.

The price of DStv’s Premium package has increased by R10 to R819 per month, while the Access Fee has increased by R5 to R100.

Last year, MultiChoice did not increase the price of DStv Premium after it announced a “price freeze” for the year.

The price of DStv Compact has stayed the same at R399, with the price of DStv Access increasing from R105 to R110.

“DStv offers a number of bundles and payment options (annual, or monthly for 12 or 24 months with our contract offerings) and additional services like DStv Now to watch live TV anytime, anywhere, Showmax, Box Office and JOOX,” MultiChoice said.

The company added that subscribers benefit from the array of entertainment from the continuous review of the platform’s content line-up and channel selection.

In conclusion, in the above article, we have listed some of the factors that affect the cost of advertising on TV stations in Nigeria and also DStv Nigeria advert rates.

It changes over time due to the time of the year or season and some other factors can also cause these changes but it is a good investment when it comes to advertising. One can never underestimate the value of visuals in this modern time.

Call 08140806869 or 07014039333 for free consultations

 

 

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