How to Advertise Online In Nigeria
If you’re here because you’re looking for answers on how to advertise online in Nigeria, you’ve come to the right place.
The business world has changed largely over the last decade. One of the biggest changes has been a shift in the marketing strategies adopted by businesses both big and small. Call 08140806869 or 07014039333 for free consultations
One of the major reasons for the shift is the popularity of the Internet. On a daily basis, the average Nigerian uses the Internet well over 2 hours to carry out a wide range of tasks and activities.
With such a huge audience of potential customers on the Internet, your business should be taking advantage of online marketing and advertisement in Nigeria.
Whether you’re currently marketing online, or just considering it, there are several things you should know.
When looking for how to advertise online in Nigeria, one important factor to consider is how to conduct your online marketing efforts. You can either handle the marketing within your organization or hire an external agency.
For your online endeavors, you’ll need to contact a digital marketing agency with expert online know-how to promote the business brand, build customer loyalty, and increase sales.
This will be accomplished using digital technologies that are measurable, targeted, and interactive.
A digital marketing arena is typically comprised of several marketing elements that include SEO, social media, pay-per-click ads (PPC), content, website design, data reports, lead generation, strategy development, and other related areas.
A digital marketing agency gives the convenience to use one agency to handle all the various online marketing tasks needed for online marketing.
Reaching out to a Digital marketing agency
If you’ve decided to employ the services of a digital marketing agency, you’ll need to meet to discuss your business needs which should include topics such as:
- The type of business products and services offered.
- The company brand.
- Business goals and objectives.
- Business principles.
- Current marketing plan.
- The business target market.
- Expectations concerning working with a digital marketing agency.
When the digital marketing agency has been able to listen and gain an understanding of your key business operations, needs, and functions, a custom digital marketing plan can be created to meet your business goals and objectives.
Work with the advertising agency to develop a marketing strategy and a plan
Generally to advertise online in Nigeria, a digital marketing agency is used over a longer period to accomplish the business’s marketing objectives. There may be one off items like the development of a new website, but there will be other ongoing marketing work.
The agency will use various digital channels to promote your business products and services. The digital channels used will vary depending on the specific marketing strategies, budget, industry and timeframe approved for the marketing efforts.
All the tasks related to executing and maintaining your marketing efforts are taken care of by the digital agency. They’ll generally have an important member of their team assigned to you as your liaison.
Your liaison will provide updates regularly on the progress of the agency’s marketing efforts through meetings, reports, and email updates.
A digital marketing agency is a resource that provides a wide variety of marketing services under one canopy that a business typically does not have in-house expertise in.
The agency has a lot of client goals, but the ultimate objective is to help you increase your product and service sales through their efforts.
Determine the cost of the advertisement
To effectively advertise online in Nigeria, you need to have a budget. The term ‘advertisement budget’ describes the amount of money a firm spends on advertising, or the amount which may be earmarked for it.
Determining the advertisement budget is an important managerial task. The firm may be spending said amount in order to achieve its sales goals.
Although advertising is treated as a current expense, part of it is really an investment that builds up an impalpable value called goodwill.
Agree on the time frame for the campaign
When looking for how to advertise online in Nigeria, ad duration is a vital factor to consider. There are various variables when it comes to an ad campaign duration and that’s what makes it difficult to give an exact duration.
The time it takes for an ad campaign to be successful varies depending on your particular industry, where you’re advertising, and your budget for the campaign.
If you’re selling a service worth millions of naira, advertising might only warm people up to your brand or warm them up to your brand idea. Your campaigns might be 6 months or more and it’ll be difficult to pinpoint exactly how it helped.
If you own a restaurant, advertising could have a more immediate effect. Although the effectiveness of an ad would be difficult to track you might see an overall increase in business.
Online stores could have an immediately trackable success in advertising because tracking is easy for an online store, you’ll be able to see if advertising is working within the first few days.
So, that doesn’t give you much of an answer when looking for an exact duration.
For most campaigns, you’ll see something happening within a week. That means you should at least try for a week but my recommendation for most ad campaign durations is two weeks.
So, give any campaign at least two weeks to see if it’s going to work or not.
A minimum of $10 per week should be allocated to trying for two weeks and that’s dependent on whatever you’re advertising. Feel free to experiment a bit. If it works, continue until it ceases to work.
Now the challenge is understanding when an ad campaign is going to work or if it’s a failure.
Develop the advertising materials (Banners, Videos etc.)
To advertise online in Nigeria, you need to take content seriously. Content marketing is a great way to get people excited and talking about your products, services, and company.
Content marketing is also a great way to engage customers and even create a community and you can always use the resulting SEO boost.
But if you are new to content marketing, where do you start?
- Define Your Content Marketing Goal
Before looking at what you’re going to create, you need to know why you’re making it.
All content marketing starts with a goal. How are you going to measure your campaign’s success? Is it with traffic? New subscribers? Social shares and engagement? Video views? Sales? App downloads? Conversions?
Having a clear picture of your goal early on will direct other important decisions as you develop your content marketing strategy.
- Research and Understand Your Audience
Once you have a clear picture on why you’re making content, the next step in building out your content marketing is to understand exactly who is going to see, hear, or watch the content you create.
Effective content is made out in the open with the involvement, feedback, and direction of your audience.
The best content marketing strategy is structured to answer the most pressing questions your target audience has–to educate and transform them.
- Set Up Your Blog (If You Don’t Have One Already)
If you’re yet to set up a blog or found a place to host the content you’re going to create, now is the time, and the good news is that you’ve got options.
Luckily, there is a lot of great and convenient options for setting up your own website that go from ready-to-use platforms to fully customizable templates.
But first you need to answer an age-old question for content creators. Would you prefer to build your own platform, or use someone else’s?
What I mean is, do you want to build your own blog on a WordPress-powered blog (which I personally recommend), through a ready-to-go content management system like Squarespace, or do you want to just host your content on an external domain like Medium (writing), YouTube (video), or Apple (Podcasts)?
The bad news? There are pros and cons to each of these avenues.
While building your own site gives you the flexibility and freedom to make it exactly how you want, it also means a more upfront and ongoing time investment and potential development costs.
You’re also starting without an audience, which can make it tough to get your content noticed.
On the flip side, using a pre-existing platform like Medium, YouTube, and Apple Podcasts for publishing your content means less customization, and easier startup costs (especially when it comes to the time investment if you’ve never used WordPress before).
This path also means instant access to an audience that’s already present, and actively searching for content.
- Update Your Current Content
There is never a bad time to re-evaluate your content marketing and change gears if something isn’t working.
If you’ve already been producing other types of content for a short while, now is a great time to bring your published content into the style of your new content marketing approach.
To do this, you need to know exactly what kind of content ‘types’ you’re going to produce.
Now, we’re not talking just about the format, whether that’s blog posts, videos or podcasts, but rather what topics are you going to produce on a consistent basis?
With these pillars in place, you’ll want to make sure you’re ticking 3 key content types,
- Engagement: Content that’s meant to start a conversation, like your own opinion on a trending topic.
- Evergreen: Content that is based around key terms for your business and that you can refer back to and update for years to come.
- Events: Content around a particular event, like some big piece of news or industry event.
If you have content already published, go through it and see if it fits into your new content marketing direction. Does it speak to your target audience and work in the direction of your goals? If not, can you update or change it or should you scrap everything all together?
- Start Building an Email List and Have a Strategy in Place for It
Whatever content you’re creating, you want to put it in front of the right people.
The most important piece of your content distribution puzzle is Email.
Email lets you communicate with your subscribers and gets you directly into their inboxes–where so many of us spend countless hours each week. Starting early with list-building is a great way to amplify the content you’re creating.
- Brainstorm Ideas and Do Keyword Research
For your content marketing to be a success, you need to make sure you are strategic in what you’re creating and avoid falling into the trap of simply reacting.
Great marketers set their own agenda, so you’ll need to create a content marketing editorial calendar that isn’t reactionary. Rather, one that is filled with repeatable content that is directly tied to your business goals.
Decide Which Format of Content You Want to Produce
Blog posts, videos, podcasts, infographics–they all have their place in your content strategy and it’s up to you how you use them. What’s paramount, however, is that they tell a story.
To do that, there are 4 qualities your content needs to have:
- Emotion: What emotion do you want people to feel?
- Change: How are people changing with your product or content?
- Alert: Once you’re changed someone, how do you build the privilege of being able to tell them when you have something new?
- Share: How can you get people to tell each other?
- Use Social Media to Promote Your Content
It’s almost impossible these days to separate your content marketing strategy from your social media strategy.
Social media is an integral part of getting your content in front of the right people. But you need to do more than just post to Facebook and Twitter once or twice.
What this comes down to is not simply talking about your content and asking people to click a link or subscribe to your newsletter.
Instead, you need to show that you’re a trustworthy source of educational resources and earn their attention for when you do ask for something in return.
At the core of your content marketing needs to be the belief that it’s a long-term (lifetime) investment in building your worth.
- Use Paid Ads to Get Extra Eyes on Your Content
These days, a lot of social media platforms are moving to a ‘pay to play’ model. Meaning, even if you have a huge following and great engagement, you’ve got to pony up some ad dollars to get your content seen by everyone.
When you’re just starting out and building a new content strategy it’s probably a little scary to invest in paid ads, but, you don’t have to throw huge chunks of cash at social media to get a return (as Buffer explains).
Instead, $5 is all you need to start experimenting, especially with channels like Facebook Ads.
Hopefully, this article has been able to point you in the right direction when looking for how to advertise online in Nigeria.
Call 08140806869 or 07014039333 for free consultations