Retargeting and Remarketing campaign in Nigeria using www.alternativeadvert.com
Retargeting is most often used to describe online ad placements and display ads served based on a user’s activity on your site. A user comes to your site, a cookie’s set and you can now target ads to them on other sites they visit, hence the term retargeting.
Retargeting or Remarketing campaign is more appealing because it’s done through third-party ad networks like alternativeadvert.com, Google display network etc, giving the marketer the opportunity to reach users wherever they are, on millions of websites.
While your website might be great at attracting visitors to your website, only two percent of web traffic converts to a sale on a first-time visit. This means that even if you’re getting a lot of web traffic, you may not be getting a lot of sales. As such, the purpose and definition of retargeting is finding a way to reach out to the other 98 percent of people who don’t make a purchase on their first visit to your site. While remarketing and retargeting are often used synonymously, there are a few differences that are important to point out.
Retargeting is the general term that refers to online search and display ads that target users based on cookies. I often refer to this medium as ad stalking. Advertisers cookie users based on visitor action and then serve ads to them as they browse the internet via display placements or search via paid search ads.
Remarketing has historically been a general term that refers to collecting user information and using it to market or remarket to them later. This has most often been done using direct mail or email. Google has borrowed this term for their version of retargeting campaigns that are run directly inside the AdWords platform.
“Retargeting and Remarketing” The two terms are often used to refer to using cookies to serve ads to users who have already expressed interest in your product, service, or brand in various ways. So is there really a difference between the two terms?
There’s a lot of technology out there right now around marketing to people who’ve already come in contact with your brand. Whether they visited your website, saw an ad someplace else, clicked on a PPC ad, or filled out a form on your website, you now have the capability to market to them again.
The great thing about these tools is they give marketers the ability to target users already interested in your product or service. You can remarket customers/clients that have visited your website in the past (and that have expressed a high level of purchase intent) and since these tools are typically pretty inexpensive, Retargeting and Remarketing is highly recommended digital marketing tool.