PPC or pay per click advertising is the best for both established and Small businesses because they have many benefits to gain from PPC.
What is PPC or Pay per Click?
PPC or Pay per Click is one of the tools you can use to promote a business in the online. The PPC method really works in a very simple way and this is why it is so popular. In short, you run your ads and how much you will pay depends on how many people clicked on your adverts.
There are many Pay per Click (PPC) platforms out there you can use, but the most known are Google Adwords, Bing Ads and Alternativeadvert.com.
A successful PPC campaign can generate profit faster than any other online promotion method and can help a company grow. Pay per Click is a great tool for reaching your target audience at the right time and on the right platforms when they are ready to convert.
Some Benefits of PPC or Pay per Click advertising
1 Fast Results
Businesses need results and they want them fast. Pay per Click is perhaps the fastest way to run an advertising campaign and get instant results.
2 Measurable results
Another important benefit of PPC is that everything you do has a clear measurable target. You can measure anything that is related to a ppc campaign from costs, profits, views, clicks, visits and many more.
From the time you start PPC you know how much you spend and if you are generating profit or a loss. There are many reports and KPIs that will provide you with all the information you need, data that is essential to marketing departments and CEOs.
3 No dependencies on SEO or Google Algorithmic changes
SEO is good for long term success you need to have a SEO friendly website and also comply with SEO best standards and practices, BUT one of the nice things about PPC is that once you create profitable campaigns you don’t need to worry about Google and the changes they are doing to their ranking algorithms.
4 Reach the right audience
When running a Pay per Click campaign you choose where and when your ads will appear based on a number of factors including keywords, location, website, device, time and date and much more. The flexibility that you have allows you to segment your market and bring your products and services in front of the right audience.
5 Take advantage of business opportunities
Let’s say that you are selling your products online and one of your main competitors is offline due to a technical problem. This is a great opportunity for you to run a targeted PPC campaign and give those angry customers another option. This is only possible with PPC because it is easy to implement and generates instant and fast results.
6 Brand recognition and corporate existence
You can use PPC to target keywords related to your industry so that people searching for those keywords will constantly see your ads. Although keywords will not generate more sales hat is why it is recommended you use site targeting as well, but indirectly keywords help you increase brand awareness and establish your business as an authority and leader in your industry.
7 Open your doors to local customers
Pay per Click is highly effective for local search. People searching using their mobiles for products or services in their area can see your ads, click on them and get instructions on how to reach your store. Recent statistics show that 75% of people are more likely to visit a store if they find it in the search results. If they don’t see your ad then most probably will click on your competitors ad and you just lost a customer.
8 Pocket Friendly
When it comes to PPC there are no budget restrictions. You choose how much to pay for a click and how much money to spend for an ad or campaign. As mentioned above since everything is measurable you can easily analyze if what you are spending is creating a profit or a loss and decide accordingly. As a rule of thumb if a campaign is profitable you can safely spend more money until you reach your maximum ROI.
9 Rich Functionality and Reporting
PPC platforms like Google Adwords, Bing Ads and Alternativadvert.com provide you with all the tools you need to run your campaigns, collaborate with your teammates and analyze your data and results (reporting). This is considered a business advantage because without the right tools and reporting system is like swimming in the sea with your eyes and ears closed. The right tools with the right marketing strategy can give you the right results.