List of best outdoor advertising agencies in Nigeria and the cost of digital billboard advertising in Lagos, Abuja, Rivers and other parts of Nigeria. Also, airport advertising, LED, and lamp post price. For free consultation call 08140806869, 07014039333
Outdoor advertising costs a lot, but it is not enough reason to deny your business the exposure it deserves because there are advertising packages for businesses of every size, you can call us for a free consultation before you make a decision.
Outdoor advertising in Nigeria
If you are in Nigeria and have a product or services which you wish to advertise, then you should consider outdoor advertising.
Many outdoor advertising agencies are willing to partner with you and boost your advert and help you reach the right audience and ensure return on investment (ROI).
After making a decision to use outdoor advertising for your business, you will need to engage any of the agencies depending on the area where you need the advert e.g. Lagos, Abuja, Kaduna, Rivers, Ogun, Anambra, Enugu, and Kano. Ibadan etc.
Company branding is essential for the progress of every company in the market. In this case, companies should invest adequately in the promotion to increase sales.
Currently, there are reputable agencies in the country that have been ranked and trusted by customers to offer quality outdoor advertising services to companies.
However, if you are new in outdoor advertising, worry no more because we are here to take you through the various types of outdoor advertising and also the advertising agencies in Nigeria you can contact.
There are few things you need to bear in mind before you start like cost, outdoor advertising types, location of the digital billboard in Lagos or other locations, unipole, lamp post, bus shelter, etc.
Reliable information shows that top leading companies across the globe use outdoor advertising hence making the medium a reliable channel to market your brand.
Types of outdoor advertising in Nigeria
Nigeria is one of the leading business hubs in Africa, thus making the market to be more competitive. If you have exhausted all the indoor advertising medium, then it’s time to make use of outdoor advertising. Here are the main types which you can consider for your business:
Billboard is the giant posters that are usually displayed on busy roads and other designated locations to attract attention. They carry the mind of many people passing near them due to the designs and also the size.
Research indicates more than 70% of the consumers admit to knowing about specific products or services from the roadside digital billboards, unipole.
These billboards are designed differently depending on the branding and also the location to which the poster gets erected. You should try this outdoor advertising today, and you will never regret it.
It’s a banner that is usually fixed on the street lights and is visible from street lighting at night. It attracts attention from people at night hence reading the intended message is easy. Many advertisers prefer it because it’s less expensive and can reach out to many consumers in the market.
It is one of the banners which you cannot avoid while walking in the streets, especially at night. In the past, many companies have used it to target potential buyers who buy their products. This innovative move in the country has promoted the visibility of brands due to its fewer word which gets displayed on the banner
It’s a new form of outdoor advertising in the country where content gets displayed on the bus by branding it. The branded busses move around designated areas where there is high traffic. It’s becoming popular in the country because many advertisers want their product to reach more people within a short period.
This type of advertisement first started with busses going to the eastern part of Nigeria from Lagos and was later followed by BRT buses in Lagos.
Bus branding is cost-effective, which means you can be able to spread the message to many people with a subsidized budget. In addition to that, it is harmless to the environment, unlike other outdoor advertising. Within a day, the branded bus can manage to traverse a whole area and state and reach out to all the targeted audience.
Point Of Sale Displays Advertising
It’s a type of brand promotion where products get displayed in strategic places such as the market entry points and supermarket counter desks. It will draw the attention of the customer who will likely inquire about the products or perhaps buy.
This form of outdoor advertising is becoming popular in the country since its less costly as compared to the billboard. For instance, if the product is new in the market, you can use this form of advertising, and it will attract more customers to buy.
There are towns where there is a high flow of commuters in public transport. It’s, in this case, the buses, the train could be decorated with the content of certain products, for the commuters to read the message and learn about the product.
Research indicates about 20% of customers have always visited the business after reading the message from the bus or trains. It’s cost-effective and could reach out too many consumers in the market.
It’s a new strategy that is being used by companies as a surprise to promote their product in the market. Its unconventional way of marketing and you can market any product which you want to advertise in public places.
However, you need to be precautious with the environment because you will be using public property. It promotes creativity, and also it’s cost-effective hence making the company reach out too many people with a friendly budget.
Types of billboards in Nigeria
In Nigeria, there are various types of billboard which could be used by businesses to advertise their product and services. They include the following:
It’s the most common billboard currently in many cities like Lagos, Abuja, Rivers, Kano, Kaduna, Anambra, Enugu, Ogun, Ibadan, Jos, etc. It’s capable of displaying many adverts within a short period hence reaching out too many people.
Its termed as the best outdoor advertisement due to the large number of audiences which the adverts attract. However, it’s important to note that there are smaller digital billboards that get established in entertainment halls.
You need to choose the best places to advertise your product to attract more customers/clients. For instance, in Lagos, the billboard will attract more people as compared to other areas in the country. In addition to that, the design of billboards needs to be appealing to attract more viewers.
In the country, many digital billboards have been placed in strategic places and you can use one or more to your advantage.
Unipole billboards are common in the country, and they get placed in strategic places. These billboards are spectacular Unipole, which have clear visibility to the road users. Most of these unipoles are tall and thus can reach many people where they are placed.
However, there is a need for the Unipole to get fixed in places where they are away from the highway to prevents collisions with cars. Unlike the digital billboard, which can display multiple adverts for the unipole billboard, it only displays one content.
This billboard is cost-effective and could be used to pass the message to the viewers within a short period. Its commonly found in all main roads in Lagos and other main towns in Nigeria.
It’s a medium billboard that could be used to showcase content to the various viewers. For instance, these billboards get fixed on the road. Gantry billboard is generally found in the two- way road and other highways.
It is common and visible to the road users walking by foot and those in cars. For instance, when there is a traffic jam on the road, many people on the vehicle will read the message and learn about the product.
In the town of Lagos, there are such billboards which attract large viewers. It comes with a lot of advantages as compared to other billboards since you can reach more potential buyers within a span of a few days.
It comes with precise specifications, thus making it possible for the advertisers to showcase all their products. Research indicates that people would spend almost twenty to twenty – five minutes reading these billboards.
48 Sheets Billboard
These billboards are 3metres high and also 6 meters wide, which makes it possible for the message to get displayed, and the viewers read the content. They are the most popular billboard which could be used as outdoor advertising due to its visibility.
They are placed in strategic places, and they attract more attention due to the length of the billboards. However, these billboards come with different sizes, and the company advertising will decide which billboard to use.
It will depend on the brand of the company, which will need to get advertised. For instance, if your brand will be targeting people with high class, it will be the most suitable billboard which you can use to promote your product.
Wall Drape Billboard
It’s a great platform that could be used to advertise any product or services in the country. They are generally found in the high building and strategic places within the town. It has been used to promote various brands and adverts since it attracts more people from a far distance.
It’s becoming popular in the country, especially in the Lagos and other cities in the country. In addition to that, these billboards have incorporated a lot of creativity and innovation when the billboard gets erected.
List of the advertising agencies in Nigeria
While in Nigeria, you can look for advertising services from the following agencies:
Alternative Adverts Ltd
Afromedia Nigeria Plc.
Allianz Media Limited
New Crystal Communications
Prodigy Advertising Limited
Twenty-first Century Communication
Wetherheads Advertising Group
Alternative Adverts Ltd
Being one of the leading advertising agencies in Nigeria, with over ten years of experience and expertise, the company offers various outdoor advertising at an affordable price without compromising quality. The company has a stronghold in Lagos, Abuja, Kaduna, Kano, Ogun, Anambra, Enugu, Rivers, etc.
Alternative Adverts is also one of the leading digital marketing agency in Nigeria with many awards and recognition as a testament to their claim.
And they have mastered the best strategies, hacks, and tactics on Social Media Marketing, Pay per click (PPC), Search engine optimization (SEO), Search engine marketing (SEM), and Content Marketing to ensure maximum results on all your campaigns.
Located at 78 Bode Thomas street, Surulere, Lagos
2. Afromedia Nigeria Plc
Its located in 39 Ladipo Bateye Street, GRA, Ikeja, Lagos, Nigeria, in Lagos. It’s registered as an advertising agency. It provides all the services which relate to advertisements to their clients. Visit them today, and they will promote your company.
3. Allianz Media Limited
It’s located 39, Abba Johnson Crescent Off Adeniyi Jones, Ikeja, Lagos, Nigeria. It offers advertising services to various products and services companies in the country. It has been rated positively by clients who have interacted with the agency in the past. Try them today, and your brand will never be the same again.
4. Gems communications
It’s one of the leading Out-of-Home advertising companies in Nigeria, that work closely with advertisers and agencies to create beautiful and effective OOH advertising platforms. They have continually developed high-quality sites, building billboards using the latest tools and technologies.
New technologies and ideas are opening up what is possible within outdoor advertising. And they are located at 2B Fashola Close, Idiroko Estate, Maryland, Lagos, Nigeria.
5. New Crystal Communications
It’s an outdoor advertising company which offers advertising services to the companies in the country. For instance, the company provides billboard services, Vehicle branding, mobile advertising, among other services. Its located in 37 Nouakchott Street, Wuse Zone1, Abuja, Nigeria.
Visit them today for your advertising services. Many product and services companies have used the companies before, and they have increased brand recognition.
6. Prodigy Advertising Limited
Prodigy has been providing innovative advertising services to its clients in the past few years, which has made the agency to get crowned as the best. Their services include billboards, airport advertising, and gantry advertising. Its address is in 11b Tola Adewumini Street, Maryland Estate, Lagos, Nigeria.
Due to the growth of technology, the company continues to boost the use of various innovative channels, which could promote brand recognition.
7. Unique Billboards
As the name suggests, the company offers specialized services in billboards in the country to increase brand recognition. It’s one of the reliable agency in the country, and they specialize in advertising, web design, and web development. They are located in 14, Akinwumi Street in Lagos, Nigeria.
8. Twenty-first Century Communication
Its referred to as the biggest advertising agencies in the country. The agency deals with various types of services, which include ads and other digital advertising. The company has been able to connect the companies with potential buyers in the market, which has led to an increase in the sales made by the company. Its located in Ugwiu Streets in Lagos.
9.Wetherheads Advertising Group
The company has a great history as one of the leading marketing and communication networks in Nigeria for two decades. Their reputation and leadership position was built by providing strategic brand management and innovative 360-degree communications solutions to major clients across various categories in both the private and public sectors of the economy.
10. E-Motion Advertising
Founded in October 2005 as an Out-of-Home Media firm, E-Motion Advertising has rapidly built up competence in deploying innovative Out-of-Home infrastructure that stands out from mundane traditional media. We have quickly become frontrunners in the Out-of-Home media industry in Nigeria with a strong customer base spanning all sectors of the economy.
Address: 17 B Ladipo Bateye GRA Ikeja Lagos. Nigeria
Benefits of outdoor advertising
It Targets Large Audience
Outdoor advertising is one of the platforms which any company should adopt to promote its brand awareness since it reaches more audiences. It has access to many potential buyers, which is usually a challenge to many businesses.
For instance, if the company uses billboards which get placed in the middle of major cities, then many buyers will see the advert.
It Has Great Impacts Compared To Others.
A company that is doing outdoor advertising will have great impacts on the consumers as compared to any other medium which the company may adopt.
For instance, if the company is using the billboard, which gets erected in the designated places, it will be hard for someone to pull them down. In addition to that, viewers have no option rather than view the advert.
It Attracts More Attention
Outdoor advertising could be termed as attention seekers because they are placed in places where they attract attention even to people in a long distance. For instance, some of the billboards come with big sizes, which makes them visible even in long distances.
In addition to that, they embrace creativity and innovation, which draws attention from large crowds hence targeting potential buyers.
It Is Cost-Effective
Outdoor advertising is one of the cost-effective platforms which could be used by the company to promote brand awareness. The amount of money which the company will spend on putting up an advert is far less compared to the returns which the company gets in the long run.
Every company desires to spend less and get more returns, and this is what happens to outdoor advertising in many companies. The business wants to get value for their money, and in this case, it will need to spend less and get a higher return.
It’s Engaging And Lively
Compared to other media which is used by the company to promote awareness, outdoor advertising is engaging and lively, thus attracts attention. Most consumers are said to have learned about the product or the services through this platform because they are far much reaching.
For instance, if the company is using the bus branding, then the likely chances that the commuters saw the advert are high. Most of these audiences usually make a comeback when they see such adverts.
Viewers will only be interested in watching something engaging and lively. It’s the reason why the billboards are attracting more attention from many people in the cities.
It Influences The Purchase Pattern
Outdoor advertising is likely to influence the purchasing patterns in the company in a greater way. For instance, if the consumer is aware of the product and has been using the product, he will increase the buying habits after viewing an advert of the product either in the billboards and other platforms.
On the other hand, if the consumer has never used the product before, he will also buy the product, which will influence the purchase patterns.
It’s A Team Player
Unlike other platforms of advertising, outdoor advertising is likely to rhyme effectively with another medium hence promote awareness. For instance, when using the digital billboards, it’s likely to pose adverts for many consumers, thus reaching out too many potential buyers.
cost of digital billboard advertising in Nigeria
The cost of digital billboard advertising in Nigeria and other billboards, various with types of billboard with each coming with a different cost. In addition to that, each agency charges differently, which makes the cost of the billboard to vary.
While paying for the Digital billboards or other types, there are several costs that you will need to cater for, which include the following.
Rent cost. Every agency charges the rental cost differently depending on the places where you want your advert to be made.
Printing cost– if You choose the static billboard, then you will have to pay the printing cost, which will be determined by the agencies which you want to use to advertise.
The fee paid to APCON– This is the government agencies that regulate the advertising in the country.
Owing to the above, the cost of digital billboards advertising in Lagos Nigeria ranges from N450,000 to N5,000, 000 (four hundred and fifty thousand to Five million Naira) per month. But both digital (LED) and static billboards advertising in Abuja and other states in Nigeria cost much less.
Whenever you want to advertise your business using billboards, there are things that you are supposed to consider for you to get the value of your money.
Agencies to use. There are different agencies in the country which are offering similar advertising services. However, these companies have different credentials and reputations. You need to choose the best companies with a good reputation in the market.
Location to target. You need to know the kind of audience which you will be targeting when you are looking for billboards. If your audience is significant, then you should look for gantry billboards and Unipole billboards that attract a large audience.
Cost of digital billboard in Lagos and other parts. Each billboard is charged different hence there is a need
For you to make sure you get the cost-effective billboard for your outdoor advertising. For instance, the digital billboards will be charging more as compared to wall drape billboard.
A SAMPLE OF UNIPOLE BILLBOARD
Choosing the best outdoor advertising for your brand is like unraveling a beautifully wrapped package for your birthday. The businesses need to conduct due diligence before they could settle on the best platform which they can use to create awareness.
The consumer in the market is looking for the product and services which they have a clear picture of, and in this case, the company will need to use the best medium.
I am certain that with the good strategy adopted by the marketing department and a good selection of outdoor advertising it would increase the sales and profits of the company. Invest in public relations, and you will get potential buyers.
Whatever your outdoor advertising needs are, and whatever location you want to advertise, be it Lagos, Abuja, Kaduna, Rivers, Ogun state, Anambra, Enugu, Kano. Ibadan and any other parts of the country,
Or whatever type of billboard you wish to use like Digital Billboards, unipole Billboard, gantry Billboard, 48 Sheets Billboard, Wall Drape Billboard, etc. I can offer you a free consultation, feel free to reach me on 08140806869, 07014039333
Call 08140806869, 07014039333 for a free consultation on airport advertising, cost of digital billboard in Lagos and all size of digital billboards advertising in Abuja or other parts of Nigeria, lamp Post advertising or Any other forms of an outdoor advertising campaign in Nigeria