Digital marketing training in Lagos Nigeria

Digital marketing training in Lagos, Abuja and Port Harcourt etc, Individual and corporate digital marketing course (Offline and Online course).

Become a digital marketing expert

Learn from real practitioners not just trainers.


Digital Marketing Training Course

For Students, working professionals and entrepreneurs

Learn how to market a business online just like experts & agencies do it

The Digital Marketing Training in Lagos, Abuja etc covers the following

  1. Search engine optimization
  2. Search engine Marketing
  3. Social Media Marketing (Facebook advertising, Instagram adverts, Twitter ads and TikTok adverts, LinkedIn, etc.)
  4. Ecommerce marketing
  5. PPC advertising (Google display adverts etc)
  6. Web Analytics (Google Analytics)
  7. Email marketing etc.


  1. To make you an expert in marketing a business online by making you learn and understand how to do digital marketing.
  2. To make you earn money online by doing affiliate marketing and Adsense blogging as a part-time or full-time freelancer.


1 month, 2 months and 3 months


  1. Digital Marketing Overview
  2. Website planning & creation
  3. Search engine optimization
  4. PPC advertising with Google & optimization
  5. Google analytics
  6. Social Media Marketing
  7. Email marketing
  8. Online advertising
  9. Ecommerce marketing
  10. Lead generation for business
  11. Mobile web marketing
  12. Affiliate marketing
  13. Adsense & blogging
  14. Creating a Digital marketing strategy
  15. Making money as Freelancer


Training process

Expert and beginner

Digital marketing process


To make the base strong you are being imparted in-depth theory at Alternative Adverts by trainers who are industry leaders and experts having years of experience in the digital marketing domain.


To check your progress and the understanding on the subject you are being given regular assignments and this is why trainers here take away the flaws in you if its there.


Your regular assessment is done through the evaluation of the assignments that are given to you during the training period. Based on the evaluation you have various doubt sessions at ALTERNATIVE ADVERTS.

Internet marketer

By the time you complete your training you have already become a complete digital marketing professional as all your rough edges are being treated during the training itself.


We provide you with an industry-recognized certificate as we have made our brand and have participated in various events.

Case study

ALTERNATIVE ADVERTS makes you work on real and example to get you to have the exposure of the digital marketing agency before you step into it.


To understand better what you have learned in theory, you are being delivered practical learning simultaneously by trainers who also share the industry tricks and techniques with you.

Digital marketing overview

What is digital marketing?

Importance & benefits of digital marketing

What does digital marketing consist of?

How digital marketing works?

Website planning & creation

Types of website

Essentials of a website

Planning a website

Professional appearance

Easy to update

Search engine friendly

Difference between dynamic& static website

Search engine optimization SEO

  1. What is SEO?
  2. Introduction to SERP
  3. What are search engines?
  4. How search engines work?
  5. Major functions of search engines
  6. What is traffic?
  7. Different types of traffic
  8. What are keywords?
  9. Different types of keyword
  10. Google keyword tool
  11. How to find relevant keywords?
  12. Using keyword mix
  13. On-page optimization
  14. Keyword optimization
  15. Content optimization and planning
  16. Understanding your audience for content planning
  17. Content research and editorial setup
  18. Adding social media plugin on web pages
  19. Internal linking
  20. Meta tags creation
  21. Basic HTML tools
  22. Using google webmaster tool & site verification
  23. Sitemap creation for submission in websites and webmaster

Off-page optimization

  • What is page link?
  • How to increase page link?
  • What are backlinks?
  • Types of backlink
  • What is link building?
  • Types of link building
  • Do’s and don’ts of link building
  • Link building strategies for your business
  • Easy link acquisition techniques
  • Link opportunity prospecting and creating link baits
  • Importance of content marketing
  • Content scaling and social media in page in link building

Local SEO



Classified submission

Using H Card

Top tools for SEO

Monitoring SEO process

Preparing SEO reports

How to create SEO strategies for your business

PPC advertising with Google & optimization

  • Introduction to Google Adwords
  • Getting started with Google AdWords -how to set up an account etc.
  • Types of campaigns- search, display network, and video
  • Understanding the structure of the campaign, ad group, and ad copy
  • Creation of effective campaigns with proper targeting
  • Keyword grouping using broad match, exact match, phrase match, and negative match technique
  • Writing compelling ad copies- do’s and don’ts
  • Improving the quality score of your search ad
  • Display targeting- contextual, interest and placement
  • Creation of banners using display builders
  • understanding audiences for remarketing
  • setting and running remarketing campaign
  • creating and managing video ads campaign for branding and high valued conversion
  • insertion of Google conversion code and its importance in an effective campaign
  • costs and billing
  • tracking Ad performance
  • optimizing cost per click

Google analytics

  • What is Google analytics?
  • Why analytics is so important?
  • Setting up your websites with analytics
  • Fundamentals of Google analytics
  • Monitoring bounce rate
  • Setting up goals and funnels
  • Setting filters and segmentation
  • Tracking conversions
  • Monitoring website performance
  • Monitoring traffic sources
  • Monitoring visitors behavior
  • Taking corrective actions if required

Social media marketing

  1. What is social media?
  2. Understanding the existing social media paradigms
  3. How social media marketing is different from other forms of internet marketing
  4. Marketing on social networking websites
  5. What is viral marketing and its importance?
  6. Facebook marketing
  7. Facebook glossary

Facebook fan page vs profile vs group

  • Example of good and bad fan pages
  • How to create a fan page?
  • How to do marketing on a fan page?
  • How to engage fans on your fan page?
  • Facebook Advertising
  • Understanding Facebook advertising
  • Creating Facebook ads
  • Best practices of Facebook ads using Facebook power editor for custom editors
  • How to measure your ROI from Facebook ads?
  • CPC or CPM- how to pay for Facebook ads
  • Creating custom tabs for a Facebook fan page
  • Best Facebook apps for marketing your fan page
  • Facebook marketing mix with other marketing platforms.

Linkedin marketing

  1. Whats linked in?
  2. Understanding linked in
  3. Company profile vs individual profiles
  4. Marketing on linked in pages
  5. Understanding linked in groups
  6. how to do marketing on linked groups?
  7. Linkedin advertising and its best practices increasing ROI form LinkedIn ads

Twitter marketing

  1. Understanding twitter
  2. How to do marketing on twitter
  3. Black hats techniques of digital marketing
  4. Advertising on Twitter
  5. Case studies on twitter marketing
  6. Tools for twitter marketing

Digital Marketing Training in Lagos, Abuja, Port Harcourt, etc includes;

Video marketing (Youtube, Facebook, Instagram, etc)

  1. Importance of video marketing
  2. Benefits of video marketing
  • Uploading videos on video marketing websites
  1. Using YouTube for business
  2. Developing YouTube video marketing strategies
  3. Bringing visitors from youtube videos to your website


  1. What is Pinterest and why does it matter
  2. Setting up your Pinterest
  3. Strategies for increasing Pinterest influence
  4. Creating pinboards and tracking your success

  Email marketing

  • Learn 3 ways to do email marketing
  • What is email marketing?
  • The biggest challenge in email marketing
  • Legitimate/opt-in email marketing
  • Increasing email subscription/ opt-in
  • Using software to do email marketing
  • Creating your own email list of millions of email ids
  • Best practices of marketing
  • Writing a good email creative or html template

Online advertising                                

  1. What is online advertising?
  2. Types of online advertising
  3. Display advertising
  4. Banner ads
  5. Rich media ads
  6. Pop-ups and pop-under ads
  7. Contextual advertising
  8. In test ads
  9. In-image ads
  10. In-video ads
  11. In-page ads
  12. What are the payment modules?
  13. Companies that provide online advertising solutions
  14. Tracking & measuring of ROI of online advertising.
  15. Assignment on allocating funds to various online marketing platforms.

Ecommerce marketing

  1. What is e-commerce?
  2. Top e-commerce websites around the world
  3. Ecommerce scenario in Nigeria
  4. How to do SEO of an eCommerce website
  5. Why you need a solid e-commerce marketing strategy
  6. Formulating right eCommerce marketing strategies
  7. Using affiliate marketing to promote your eCommerce business

Lead generation

  1. What is lead generation?
  2. Different ways to generate leads?
  3. What are landing pages?
  4. How to create a landing page?
  5. Best practices while creating a landing page
  6. A/B testing and why is it so important?
  7. How to convert leads into sales?
  8. How to nurture leads?
  9. What is a lead funnel?
  10. Adopting the correct marketing strategy for the sales funnel
  11. Examples of nurturing and strategies to convert leads into sales
  12. How to convert deed leads- some examples

Mobile web marketing

  • Fundamentals of mobile marketing
  • Key industry terminology
  • Creating a mobile website through WordPress
  • Using tools to create mobile websites
  • Using tools to create a mobile app
  • Advertising on mobile {app & web}
  • Targeting ads on apps
  • Targeting ads via location
  • Targeting ads on search engine
  • Targeting ads on telecoms data
  • Content marketing on mobile
  • Mobile strategy- segmentation options, targeting and differentiation
  • Mobile marketing mix
  • SMS marketing

What you gain

Working professionals

  1. Open gates for multiple every industry as marketing is required in every industry.
  2. DM is on rise & multiple jobs opportunities are there
  3. Add skills and expertise in your resume
  4. Advanced career growth
  5. Planning your own business start it successfully with online marketing
  6. Work as a freelancer.


  • Turn business into a brand
  • Increase your business awareness within your budget
  • Your customer online reaches out to the internet & communicate
  • Niche targeting via social media
  • Track and measure your performance
  • Your companies are doing it online if not now then it will be too late. Penetrate online customers.
  • Take your business to more cities, states & just by a website &some marketing.


  • The digital marketing industry is growing. Have an advance career growth
  • Add skills & expertise in your resume.
  • Open gates for multiple every industry as marketing is required in every industry
  • Advanced career growth
  • Open gates to apply in eCommerce companies, digital marketing agencies, and various online ventures. Apply for the more right jobs interview
  • Work as a freelancer

Start your learning now and Learn how to improve marketing results with digital marketing


Digital Marketing Training in Lagos Nigeria (Offline and Online)

Course cost


  1. One month crash course =N100,000
  2. Two-month Semi-crash course =N150,000
  3. Three month full course = N200,000

For Individual and corporate digital marketing training in Lagos, Abuja and Port Harcourt and any part of Nigeria. Call 08140806869, 07014039333 for details 

Read more about a practical digital marketing training course below

Practical Digital Marketing Course In Nigeria (online & offline) Digital Marketing training in Lagos, Abuja, PH, etc