Empower your staff with Digital and social media marketing skills to outperform
Avail your staff the opportunity to gain Digital and social media marketing skills to outperform, in our Digital marketing training courses and certification program (In-House Training and Open Workshop)
Equip your Marketing Department with digital marketing skills and tool and turn over 120 Million Internet subscribers in Nigeria to your target audience. Turn your marketing executives to digital marketing gladiators to break target ceiling. Take your firm to its target market via digital marketing campaigns using various digital marketing tools, techniques and platforms. This will place you ahead of competitors and help your firm reach your target audience or achieve whatever your goals are in 2017.
WHAT IS DIGITAL MARKETING? Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital marketing tools to reach and convert leads into customers and retain them. The key objectives are to promote brands, products or services, build preference and increase sales and engagement through various digital marketing. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enables an individual or organization to analyze marketing campaigns and understand what is working and what isn’t ,“ typically in real time. Though the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile apps, mobile instant messaging, electronic billboards, podcasts, digital television and radio channels, etc.
Our Training Options: In-House Training Open Workshop In-House Training:
Take this opportunity to arrange tailor made In-house Digital Marketing Training. Call 08149906617, 07014039333 for details.
MODULE ONE ,¢ Overview of Digital Marketing for Business ,¢ Integrating Digital Marketing with overall Marketing Strategies ,¢ Components of Digital Marketing Strategy ,¢ Strategic Digital Positioning & Digital Value Creation for Business ,¢ Website Optimization for Effectiveness ,¢ Developing an Effective Digital Marketing Strategy Plan
MODULE TWO ,¢ Social Media Marketing Fundamentals ,¢YouTube Marketing for Business ,¢ Effective Social Media Engagement Plan ,¢LinkedIn Marketing for Business ,¢ Facebook Marketing for Business ,¢ Twitter Marketing for Business ,¢ Exploring other Social Networks sites like GooglePlus, Instagram, etc.)
MODULE THREE ,¢ Activating the Power of Content Marketing ,¢Mobile Marketing (Mobile App, Bulk SMS, Whatsapp Broadcast, BB Campaign) ,¢ Exploring Video marketing with YouTube & Photo Marketing with instagram ,¢Understanding Mobile Marketing Strategy ,¢ Implementing Effective Email Marketing/Newsletter Campaign
MODULE FOUR ,¢ Understanding PPC/PPM/PPA and CTR ,¢Search Engine Marketing and Search Engine Optimization (SEO) ,¢ Online Advertisement (Google, Yahoo, Facebook & Classified Adverts) ,¢ Google and Alternative Adverts Advertising Fundamentals ,¢ Affiliate Marketing Fundamentals & Activation
MODULE FIVE ,¢ Brand Reputation Management & PR ,¢Web Analytics Fundamentals ,¢ Blogging, Article, Viral and Forum Marketing
Training Pack * Certificate of Participation * Refreshment * Free GSM Database to get started * Free Email Database to get started * Free Advertisers’ account on alternativeadvert.com