{"id":1224,"date":"2017-01-29T15:18:30","date_gmt":"2017-01-29T15:18:30","guid":{"rendered":"https:\/\/alternativeadvert.com\/blog\/digital-marketing-strategy-and-tools\/"},"modified":"2021-08-15T18:15:02","modified_gmt":"2021-08-15T18:15:02","slug":"digital-marketing-strategy-and-tools","status":"publish","type":"post","link":"https:\/\/alternativeadvert.com\/blog\/digital-marketing-strategy-and-tools\/","title":{"rendered":"Digital marketing strategy and tools"},"content":{"rendered":"

Grow your business using the digital marketing\u00a0strategy<\/span> and tools like <\/span><\/p>\n

Social media marketing <\/strong><\/p>\n

Email Marketing <\/strong><\/p>\n

Online banner ads<\/strong> (Display ads) on Nigeria newspaper websites and major blog sites in Nigeria and beyond<\/p>\n

Mobile Marketing<\/strong> (Bulk SMS)<\/p>\n

Search Engine optimization<\/strong> (SEO)<\/p>\n

Content marketing<\/strong> (Article marketing)<\/p>\n

Blogging etc.<\/strong><\/p>\n

At Alternative Adverts Ltd we<\/span><\/a>help businesses get the best out of their internet marketing or digital marketing campaign, using the best Digital marketing and social media marketing tools and techniques.<\/p>\n

We have managed numerous advert campaigns for big firms like: First bank Plc, PZ Cussons Nigeria, Airtel Nigeria, FBN Insurance, 9japredict etc. and all have achieved their desired aim and goal. <\/span><\/p>\n

Digital marketing if properly done is money and time saver that can guarantee return on investment (ROI).<\/span><\/p>\n

Let us help you plan digital marketing strategies that will<\/span> grantee return on investment using the best digital and social media marketing tools<\/span><\/p>\n

Feel free to call us on 08140806869, 0701403933 to arrange for a meeting, so we can better understand your advertising needs and be able to work with you to achieve the desired results.<\/span><\/strong><\/p>\n

In today\u2019s wired world, it\u2019s impossible to overstate the importance of digital marketing to the success of your business. Strong, successful companies are carving out virtual space to respond to customers, to create connections with industry leaders. Digital marketing offers the invaluable opportunity to assess which elements of your strategy are working \u2013 or bombing \u2013 in real time.<\/span><\/p>\n

Here are five new marketing tools and techniques to help you get started.<\/span><\/p>\n

\u00a0Content marketing techniques<\/span><\/strong><\/b><\/p>\n

One of the most frequently dropped buzzwords in digital marketing, content marketing is essentially storytelling for your brand. -Content,\u009d can be virtually anything with a clear message: a series of attention-grabbing images, videos, blog posts, or news items. Content marketing differs from traditional marketing tools in its resistance to overt calls-to-action or purely product- or service-based ads, and smart consumers have developed a nose for sussing out quality content from gussied-up advertising. Like a good story, good content is original, dynamic, and shareable.<\/span><\/p>\n

\u00a0Tools for social networking<\/span><\/strong><\/b><\/p>\n

You\u2019re likely already using at least one form of social media as a way to connect with your customers \u2013 and if not, what are you waiting for? Social media is one of the best marketing tools for humanizing your brand and connecting with your customers in real time. A strong digital marketing strategy incorporates all social media forums appropriate to your organization, including Facebook, Twitter, LinkedIn, Google+, Pinterest, and Instagram.<\/span><\/p>\n

Go mobile<\/span><\/strong><\/b><\/p>\n

More and more of us are accessing information on-the-go. Having a website that uses responsive design for various mobile formats \u2013 smartphones, tablets, etc \u2013 gives your company a competitive edge. Many marketers are now taking mobility a step further by using location data garnered by customer check-in tools like Foursquare or Facebook, or data provided by Adwords and GPS, to target marketing campaigns and build an ever more complete picture of who your customer is, where she goes, what she wants, and when she wants it.<\/span><\/p>\n

Retargeting<\/span><\/strong><\/b><\/p>\n

One of the most interesting new marketing techniques, retargeting (or remarketing) tracks customers through cookie placement and continues to show them ads for products they\u2019ve viewed in the past across a network of websites. Since only\u00a02% of traffic converts on a first visit, retargeting is a simple, powerful way to keep your brand and product in the minds of potential customers and requires little effort on the part of the company.\u00a0<\/span><\/p>\n

Community building<\/span><\/strong><\/b><\/p>\n

The common thread in these best new digital marketing techniques is the need for brands to cater to the desire of consumers to be seen as individuals, and not just as a number. Consider the\u00a0recent viral west let campaign\u00a0that secretly fulfilled fliers Christmas wishes. With this campaign, WestJet managed to give an airline a warm & fuzzy personality (no easy feat)\u00a0and to demonstrate responsiveness. Brands need to prove a genuine interest in the personalities of their dynamic customer base\u00a0and to treat communication as a way to build an authentic, like-minded community.<\/span><\/p>\n

Read more at: http:\/\/help.outbrain.com\/customer\/en\/portal\/articles\/1411740\u2013intermediate\u2014106-the-5-best-new-digital-marketing-tools-and-techniques<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Grow your business using the digital marketing\u00a0strategy and tools like Social media marketing Email Marketing Online banner ads (Display ads) […]<\/p>\n","protected":false},"author":1,"featured_media":1223,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[704],"tags":[58,109,506,507,100],"yst_prominent_words":[1120,2060,1017,777,1461,1046,770,1045,765,769,1444],"class_list":["post-1224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-advertisement","tag-business","tag-digital-marketing-strategy","tag-digital-marketing-tools","tag-grow-your-busines","tag-social-media-marketing"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/alternativeadvert.com\/blog\/wp-content\/uploads\/2017\/01\/grow-your-business-online-nigeria.png?fit=850%2C424&ssl=1","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/alternativeadvert.com\/blog\/wp-json\/wp\/v2\/posts\/1224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alternativeadvert.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alternativeadvert.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alternativeadvert.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alternativeadvert.com\/blog\/wp-json\/wp\/v2\/comments?post=1224"}],"version-history":[{"count":3,"href":"https:\/\/alternativeadvert.com\/blog\/wp-json\/wp\/v2\/posts\/1224\/revisions"}],"predecessor-version":[{"id":3053,"href":"https:\/\/alternativeadvert.com\/blog\/wp-json\/wp\/v2\/posts\/1224\/revisions\/3053"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alternativeadvert.com\/blog\/wp-json\/wp\/v2\/media\/1223"}],"wp:attachment":[{"href":"https:\/\/alternativeadvert.com\/blog\/wp-json\/wp\/v2\/media?parent=1224"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alternativeadvert.com\/blog\/wp-json\/wp\/v2\/categories?post=1224"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alternativeadvert.com\/blog\/wp-json\/wp\/v2\/tags?post=1224"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/alternativeadvert.com\/blog\/wp-json\/wp\/v2\/yst_prominent_words?post=1224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}